What Is Data Warehousing?

Data warehousing typically refers to a central repository of data which is created by integrating information from a variety of sources. In the most general sense, data warehouses store current and historical data for analysis and reporting as well as customer communications. Since almost all companies need to have correct customer information for business communications and/or transactions, maintaining an accurate data base is crucial for success.

Why is data warehousing beneficial for businesses?

  • It integrates data from multiple sources on a single platform for single viewing, quick and accurate action.
  • It can restructure data to make sensible interpretations for business users.
  • It serves a variety of business purposes including marketing, sales and customer communications.
  • It maintains data history even when source systems do not.
  • Most advanced systems raise flags when data is insufficient or incorrect allowing you to fix the problem at the beginning.
  • It offers an accurate and consistent format for inputting, storing and accessing customer data.
  • It improves data quality which in turn enhances customer service, experience and satisfaction.
  • Gives a significant boost in effectiveness for customer relationship management (CRM).

Choosing a data warehousing system

Since data warehousing systems serve a variety of purposes; it is crucial that your application be designed to meets your specific requirements. The best way to start is to ask—what exactly do I need it for? However, that is not to say that it can only serve a single purpose. A bit of forward thinking on your part could make provisions for future growth and additional functions like documenting customer profile and preferences for more targeted marketing.

Call NovaMG today at 416-915-4258 (GTA) or 1-866-611-8353 (toll free from Canada/U.S.) to Request A Free Consultation for more information.

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