How Data Validation Can Maximize Your CRM and ROI

Do you have a data validation system? Data quality is key to any successful customer relationship management strategy. Higher quality of data translates to greater ROI. How can you expect to effectively connect with prospects or service your current clients if you don’t have the right information about them? It’s a waste of time, resources [...]

Impact of Address Quality on Business Intelligence

Address quality in your database impacts business intelligence and consequently, operational efficiency and success. With location being a major part of statistical and functional data e.g. sales territory, service boundary or delivery route; the wrong information can affect front and back office functions like sales and marketing, transportation and logistics as well as CRM. Here’s [...]