What Is Data Warehousing?

Data warehousing typically refers to a central repository of data which is created by integrating information from a variety of sources. In the most general sense, data warehouses store current and historical data for analysis and reporting as well as customer communications. Since almost all companies need to have correct customer information for business communications [...]

Is Bad Data A Hazard To Your Customers?

No matter what type of business you are running, customer satisfaction impacts your reputation and bottom line. Address data is an important part of customer service and business communication. So is bad data a hazard to your customers? Definitely! We have highlighted how data quality affects your customer experience. How Is Bad Data A Hazard [...]